Tourist Development Office is responsible for promoting tourism throughout Santa Rosa County. The TDO directs tourism marketing efforts to grow tourism revenue and contribute to the long-term health of our county's economy, while striving to improve the quality of life for our residents. The TDO is also responsible for staffing the Navarre Visitor Information Center and coordinating the efforts of the Santa Rosa Tourist Development Council, an advisory board to the Santa Rosa County Commission. The TDO falls under the Santa Rosa County Economic Development Office and the board of county commissioners.
The Tourist Development Office is funded through bed taxes, or the lodging tax paid by visitors staying in Santa Rosa County. As it applies exclusively to rental of living quarters or accommodations for a term of six months or less, it has been nicknamed the "bed tax." Bed taxes can be used only for activities that promote the county.
Tourism is a very important economic driver for Santa Rosa County. According to a 2012 study by the University of West Florida Haas Center, the economic impact of tourism is responsible for over 1,400 jobs with an impact of over $113 million.