Local Marketing Grant Program

The Santa Rosa County Tourist Development Office grant program is for funding of local events and related marketing. The county's budget line for local event marketing will now be approved once a year as part of the annual budget process. Organizations must complete a grant application by May 4 to be considered for an estimated $82,000 of tourist development tax funding for the 2018 to 2019 fiscal year, with $7,000 set aside for unexpected first time events that occur once the fiscal year has already started.

Successful Grant Use

Successful grants will support events that focus on increasing out-of-market awareness of Santa Rosa County, particularly during the shoulder months, with the goal of increasing lodging room occupancy in the county. Allowable expenses can include promotion, marketing, program expenses, paid advertising, production and technical expenses, site fees, rentals, insurance, rights and sanction fees. Projects will be reviewed and ranked by the Santa Rosa Tourist Development Council on May 17, 2018. The TDC will make recommendations to the Santa Rosa Board of County Commissioners for approval.

Prospective Applicants Guidance

Prospective applicants can receive guidance by email, phone or in person at the Santa Rosa County Tourist Development Office on:

  • Authorized uses
  • Florida's Most Relaxing Place branding requirements
  • Funding guidelines
  • Grant application process
  • Marketing
  • Navarre Beach
  • The reimbursement process
  • Etc.